Trade Alliance Logo redesign

Trade Alliance new logo


Made in: Photoshop CS3, Illustrator CS3 for Windows
Dimensions: 1200px x 250px

When I redesigned the Trade Alliance's website, one of the critiques of the visual style of the previous site was that it was too vertical. I had styled the name of the organization horizontally to accommodate space in the About The Trade Alliance folder, so I brought that into the website as a horizontal element. The globe came from the previous logo, and the color is the central teal of the Trade Alliance's palette since its founding. I originally created it in Photoshop, and when it was approved for use as the organization's new logo, I recreated it in Illustrator.